Dunne and Raby's project, called "IS THIS
YOUR FUTURE?", exhibit a collection of hypothetical products to explore the
ethical, cultural and social impact of different energy futures.
We usually regard the purpose of design as "solve
problem" and "make world a better place". However, Dunne and Raby are not
trying to provide a solution to the energy problem, they provide a broader view
of the future by breaking the wonderful scenario we used to imagine when a new
technology been innovated or a new method been proposed to solve an existing
problem.
"Teddy Bear Blood Bags" is a radio whose energy
is provided by blood.The future that Dunne and Raby provided is based
on the technology of converting meat and blood into electrical energy. Even it
is animal or human blood to generate energy, by simply changing the shape of
blood bags into Teddy Bear, it seems to make the product friendly and acceptable.
Designers poeticize the distance of human and this object, using adorable symbols
as well as the cruel context. This dramatic contrast makes people feel conflict
and guilty, to imagine themselves using this product without empathy. Point out
that we usually accept a new technology with out debating. Also, the product bringing
discuss about how aesthetic, as well as design, effects consumers’ attitude
toward a controversial product.
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