Power Aware Cord
STATIC!’s design, Power Aware Cord, are a design which focus on energy issue.
It uses power strips to make people seeing their personal energy consumption everyday life by visualize the energy. Expressing the presence of energy through light to inspire people to explore and reflect upon the energy consumption of electrical devices in their home.
The lighting power strips don’t have any traditional meaning of ‘function’ such like saving energy, it even need extra energy to be lighten. However, it has ‘para-functionality’, which discourages unthinking ideological assimilation and encourages doubt by increasing the poetic distance between people products. Make it unfamiliar to normal power strips.
Instead of other design try to solve the energy problem like use energy saving device or solar system, Power Aware Cord tries to “aware” our consciousness of energy consuming, It evoke users to reflect upon the issue rather then solving problem and then hiding it. For our society to find problem is equal important to salving problem, since the energy issue is too big to have ultimate solutions. People should aware about it in their daily life and it could become a social common view. Power Aware Cord inspires people to critically rethink from most normal life with this simple deign to the big global issue behind this seem- peaceful ordinary.